About As senior consultant or c-level executive, Adri commonly supports various organisations in their strategy, realisation and scaling of -mainly digital healthcare- innovations. As a core mentor of a number of start-up accelerator programmes he also supports founder teams in bringing their innovation to market.

Capabilities 20+ years experience in product & business model innovation, serial intrapreneur in various industries and participator in (digital consumer) start-ups. Gets energized by sparring on great ideas and helping people to develop themselves and their (new) business. Adri holds an Msc in Aerospace engineering from Delft University and an executive MBA from Henley Management College, UK.

Background Over the last years, Adri led the digital transformation for Mediq as Group Director Digital of this global healthcare company. His main focus was on driving ‘nexthorizon’ innovation; exploring new business (models) enabled by emerging technologies and launching innovative value-based eHealth propositions into the EU markets. Before that he held a number of executive positions for IKEA in the UK and Sweden. A.o., he built & run the end-to-end online business for IKEA Ltd. and developed the global omni-channel retailing concept. At the head-office he was responsible for the strategy & innovation of IKEA global lighting category. Adri started his career within the Aerospace industry and worked for six years as a senior management consultant, advising larger corporations on their organisational & managerial development.